Schedule

Kids in Games & Virtual Spaces

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Schedule

Forum Opening hours: 10.30- 1.30

Provisional Programme & Schedule

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Key Forum Themes

There are plenty of case studies, debate and panel discussions from leading experts lined up where you will be able to ask questions directly of the speakers, plus opportunities for networking over refreshments.

Provisional plenary conference programme is below.

	PLENARY FORUM
	Registration: 10.00 - 10.30
10.30	Conference Chair Welcome & Opening Remarks - Richard Bartle, University of Essex
10.35 - 11.00	Keynote Marc Goodchild, BBC - How the BBC manages it's kids online media and entertainment strategy resulting in engaging and safe environments
11.00 - 11.30	Networking Break
11.30 - 12.00	Keynote Oisin Lunny, Sulake - Habbo's strategy and operational plan for engaging community and earning the reputation as a safe environment for kids
12.00 - 12.30	Playing By the Rules: Legal & Governance Issues PEGI and other ratings Byron Report Effective policing Future strategy Privacy Speakers include: David Naylor - Field, Fisher, Waterhouse LLP Simon Little, ISFE Dave Miles, Family Online Safety Institute
12.30 - 13.00	Industry Panel - Effective Strategy & Implementation Is there a proven approach to maximise reach, reduce churn and increase community membership whilst policing effectively? Kids and teens are targeted by advertising and brands on all platforms: through games on PC and console; through TV series and movie spin-offs on the Web and TV. What is the correct approach (both in terms of engagement and governance issues) to including advertising & brand messages on each platform and x-platform? Is there a difference in engagement and legal issues across the various media? Panel includes: Barry Hoffman, Independant Consultant Oisin Lunny, Sulake Marc Goodchild, BBC
13.00 - 13.30	Kids & Teens in Virtual Social Spaces - What Every Content Provider and What Every Parent Should Know Behaviour of kids and teens Designing games and virtual spaces for this demographic Suitable advertising What brands and merchandising are available and payment type e-moderation & other effective policing Speakers include: Kevin Holloway, Finesse Management Tamara Littleton, eModeration Julia Shalet, Digital Youth Specialist

Programme subject to change. The organisers reserve the right to make changes to the conference programme at any time.