**Protecting & Engaging Kids in Games & Virtual Spaces *** 14 October, 2009, Leading the Debate on Providing Safe & Fun Environments for Children and Teens

Conference Chair

Professor Richard Bartle

Bartle received a Ph.D. in artificial intelligence from the University of Essex, where he created MUD with Roy Trubshaw, in 1978.

He lectured at Essex until 1987, when he left to work full time on MUD (known as MUD2 in its present version). Recently he has returned to the university as a part-time professor and principal teaching fellow in the Department of Computing and Electronic Systems, supervising courses on computer game design as part of the department's degree course on computer game development.

In 2003, he wrote Designing Virtual Worlds, a book about the history, ethics, structure, and technology of massively multiplayer games.

Bartle is also a contributing editor to Terra Nova, a collaborative blog that deals with virtual world issues.

Bartle did research on player personality types in massively-multiplayer online games. In Bartle's analysis, players of massively multiplayer online games can be divided into four types: achievers, explorers, socializers and killers. This idea has been adapted into a popular online test generally referred to as the Bartle Test. The test is very popular and scores are often exchanged on MMORPG forums and networking sites.

Speakers include:

Marc Goodchil, Head of Interactive & On-Demand, BBC Children's

Over the past 7 years Marc has achieved unique status in the BBC factual department as a multi-award winning producer of both linear and interactive content. After winning a Bafta for Walking With Beasts interactive, he set up the division's nascent iTV unit, became the first true 360 exec on projects like How To Sleep Better and the Climate Change Experiment and has continued to produce high quality linear shows to boot.

He's also been the driving force behind some recent groundbreaking broadband projects (Parenting Video On Demand and the CDX blended media game) and continues to play a key role in the Knowledge Building initiatives outlined in the BBC's Creative Futures work.

But what Marc is probably best known for is his ability to draw linear and non-linear teams together to create truly integrated content propositions. In his current post in Factual Development (as Cross Platform Exec, then Creative Director) he's been working across the division to help join up the old and new media communities ready for on-demand/ web2.0 challenges ahead..

At the beginning of April, Marc joined the BBC's Children's department to head up Interactive and On-demand production and continues to play an active role forging links across the factual community for audiences young and old.

Oisin Lunny - Country Manager, Habbo UK

As UK Country Manager of Habbo UK, Oisin Lunny combines 19 years of experience in the media, music and technology industries to lead the growth of the UK site. In addition to the day-to-day running of Habbo UK Oisin oversees the deployment of strategic marketing and integrated advertising campaigns to encourage site visitors and user activity.

Prior to Habbo Oisin was Global Product Manager, Online Distribution and Media Services for Interoute Communications Limited, owners and operators of Europe's most advanced voice and data network. Oisin is a successful musician in his own right, having toured with U2 and Depeche Mode, and enjoying a top 30 hit in the UK. Having worked as a professional DJ and producer, Oisin continues to explore his passion for music in his spare time writing music for film and TV as Lifeblood Productions.

Dave Miles - Director, Europe, Family Online Safety Institute

Dave has over 23 years management experience at technology and telecommunication companies including Motorola, Compaq and IBM. Before joining FOSI he was the General Manager in EMEA for RuleSpace, a leading provider of parental controls and safe search services too many of the world's largest Internet and wireless providers.

Dave has worked continuously on the Board of ICRA and FOSI since 2003. In that time he has represented a number of companies, as well as being on the funding council of the Internet Watch Foundation (IWF), a member of the UK Council for Child Internet Safety (UKCCIS) and broader European Commission initiatives related to online safety.

Within FOSI Dave works with a growing European membership, helping them to get the most from the Institute's many benefits and representing their interests where appropriate. He also overseas FOSI's web site, as well the Forum (FOSI's membership-only portal) and is based in the UK.

Simon Little - Managing Director, ISFE (EU)

Before taking up the role of Managing Director at ISFE, Simon was Group Business
Affairs Director at Take Two where he was responsible for business development strategy and European legal affairs. His previous roles include responsibilities for Video Game Development, Human Resources, and IT. Simon also served as an active member of the ISFE Board for 6 years. He holds a Bachelors Degree in Electronics and Computing from Dundee Institute of Technology.

Tamara Littleton - CEO of eModeration Limited

Tamara Littleton is the CEO of eModeration Limited. Founded in 2002, eModeration
was set up to provide twenty-four hour community management and moderation to clients in the TV, entertainment and digital publishing industry and blue chip clients hosting online communities.

Tamara has an established background in editorial quality control, fault escalation and process management gained from previous work as Product Delivery Director for Chello Broadband, Online Operations Manager for BBC Online and a history in consultancy and publishing.

She is a member of the Home Office Sub Committee advising the UK Government on moderation of communities to help safeguard children. She is also vice-chair of e-mint, the online community for community professionals (http://www.e-mint.org.uk). Tamara is well respected in her arena having been involved in the internet since 1994 and part of the original team that started many of the early BBC communities online.

Julia Shalet - Digital Youth Expert

Julia Shalet helps businesses in the youth sector to build their offering, as well as working with schools to develop compelling learning experiences, grounded in real businesses. Over fifteen years in the industry, she has worked with clients including T-Mobile, Weeworld.com, Hertfordshire Careers Services, many internet & mobile startups and schools across London & Herts.

Previous speakers at our events have included:

Lord Puttnam of Queensgate

Lord David Puttnam worked for ten years in the advertising industry and spent thirty years as an independent film producer. His films include Local Hero, Chariots of Fire, Midnight Express and Bugsy Malone. He was Chair and Chief Executive Officer of Columbia Pictures from 1986 to 1988, was Vice President and Chair of Trustees at BAFTA from 1994 to 2004 and served as a nonexecutive of Anglia Television for 17 years.

Lord Puttnam retired from film production in 1998 and now focuses on his work in education. In July 2002, he was appointed President of UNICEF UK, and has since played a role in promoting UNICEF's advocacy, awareness and fundraising objectives. He is a non-executive Director of Channel 4, and was awarded a CBE in 1982, received a Knighthood in 1995 and was appointed to the House of Lords in 1997.

Gina Fegan - South East Media Network

Gina is CEO of regional media agency SEMN, is a trustee of the Metropole Galleries in Folkestone, sits on the events committee of BAFTA, on the South East of England Development Agency’s MTT (Media, Technology and Telecoms) sector group, is an executive member of the Cultural Consortium, the Funders’ Forum for the South East, the Government Office for the South East advisory group for Dept. of Culture Media and Sport and is a member of Women in Film and Television.

Craig Simmons - Best Foot Forward

Craig is technical director & co-founder of Best Foot Forward. He entered the sector to pursue his interest in eco-psychology – the behavioural, educational and communication issues and barriers relating to the adoption of more environmentally sustainable business practices and lifestyles. He has authored several books including Sharing Nature’s Interest on ecological footprinting and The ZEDBook, a definitive guide to creating low carbon communities. Craig is a founding member of the Global Footprint Network and member of the International Footprint Standards Committee. Craig leads technical accounting, methodology development, and directs BFF’s software team in the evolution of Footprinter.

Ian Roberts - Red Redemption

Creative Director and Lead Games Designer Red Redemption Ltd

Ian Roberts is the lead games designer on Climate Challenge 2010 for Red Redemption Ltd. He designs the game experience and mechanics that the developers then program and the artists bring to life visually. Ian joined Red Redemption in 2005 with experience across a wide range of new media forms, ranging from award-winning video production and editing to 3D Graphics and website programming. These skills are combined with a background in media, film, literature and cultural research in the forms of academic study, writing, lectures and teaching which gives him a unique outlook on games design.

While working for Red Redemption he has been lead games designer on all of our games (including Climate Challenge and Operation: Climate Control), has produced extensive social network web projects include the ClimateX.org climate change community website for Oxford University. He has also directed and edited academic multi-media presentation films for University College London, and was an games industry consultant for the UK Department of Trade and Industry for many years.

Vlastimil Kudrnac - Virtascend

Vlastimil Kudrnac is CEO of Virtascend GmbH, a software company creating solutions for recruiting and developing personnel using a 3D virtual platform. He has a degree in Business Information Technology of the University of Applied Science, Zurich, Switzerland. Vlastimil worked as a senior project manager leading both IT and business oriented projects mostly in the financial industry. Already in his diploma thesis in 2005, he described the possibilities of introducing 3D modules in the corporate world for assessing the capabilities of personnel.

Paul McDonagh-Smith - Nortel

Paul McDonagh-Smith, a specialist in Organisational learning currently holds the role of Director of Learning Applications at Nortel and is a member of their web.alive leadership team. In this position Paul is applying his learning vision to Nortel’s advancing Virtual environment capability and next generation communication tools to produce innovative technology driven learning solutions and services that meet the education opportunities organisations and learning institutes have in today’s networked society.

With over 15 years Organisational Learning experience Paul has held a succession of regional and global Learning and Consultancy leadership roles where he has led and managed a series of ground breaking and innovative learning solutions that use virtual
environments, serious gaming and multimedia applications and services to redefine the relationship between the learner and learning content.

Peter Twining - Open University

Peter Twining is the Co-Director of the Centre for Research in Education and Educational Technology (CREET) at the Open University. His research is focussed on the development of schome (not school, not home, schome - the education system for the information age), which despite its name is about genuinely lifelong (i.e. cradle to grave) learning. Since 2006 the Schome Park Programme has been using Second Life®/Teen Second Life® virtual world to give adults and 13 to 17 year olds ‘lived experiences’ of radically different forms of education in order to extend our thinking about schome. See http://www.schome.ac.uk/ for more information about the Schome Initiative.

John Newbigin - UK Film Council

John Nordlinger - Program Manager, Microsoft Research

John has been a Principal Engineer with Digital Equipment Corporation and Technical Director at Oracle and lead the Microsoft SQL Server enterprise effort when joining Microsoft a number of years later.

He produces The MSR gaming kit and, manages the MSR initiative on gaming in CS. John serves as co-chair for the annual GDCSE game cruise and the related Call for Papers. John's current focus is games for learning. He hopes to collaborate with others on developing a game to help younger students with algebra and geometry and older students with the GRE.

Claus Nehmzow - Method

Claus is MD of Method, a leading consultancy in training and visualisation digital content for major corporations. Previously he headed up PA Consulting's thinking in business applications of participatory media and virtual world like Second Life. He has almost twenty-five years experience in technology and strategy consulting as well as operational management experience.

Claus has broad international experience in global business development and consulting as well as from having lived for many years each in Germany, Switzerland, USA, and the UK. Claus was COO/ International Business Development director at mobile startup Shazam, Managing Director of Viant Germany, an Internet consultancy, Partner and Vice President at Booz-Allen & Hamilton in London and New York, Senior Manager at accenture/Andersen Consulting.

Gobion Rowlands - Chairman & CO-founder, Red Redemption

Gobion co-founded Red Redemption in 2000. Having designed his first game at age 10, Gobion has never lost his passion for games projects, and his extensive background in games design and project management (with brief foray into forensic psychology) gives him a unique insight into games and learning. Gobion was recently made a Fellow of the Royal Society of Arts in recognition for his achievements in Climate Change and Education.

Red Redemption developed the Climate Challenge game with the BBC that has had 2 million plays, won a European Green IT Award and is based on the real climate change data via a partnership with the Oxford University Environmental Change Institute and a team of advisors, many of whom are on the Intergovernmental Panel on Climate Change.

The company has just been announced as 2009 Candidate Tech Pioneers with the World Economic Forum. The games portfolio includes: Operation: Climate Control game which won two Defra Climate Challenge awards, and the Trouble Shooter game for EDF Energy and are currently in the process of developing some commercial games.

Dan Hon - CEO, Six to Start

One of the UK's first bloggers, Dan's interests range from gaming to storytelling to cross-media entertainment. Dan has over 7 years experience of producing mashed-up content for major companies and co-founded Six to Start to take this experience to a wider audience, including Channel 4 Education. He has been COO of Mind Candy, the company behind the hugely successful Perspex City ARG; worked with Elan lee at Microsoft Games Studios to develop an internal successor to The Beast (the first alternate reality game) and is a qualified technology/intellectual property lawyer.

Margaret Robertson

A historian by training, Margaret Robertson has written for many
specialist magazines, mainstream publications like FHM, T3 and the BBC,
and four years wrote for, and ultimately edited, Edge, the world’s most
respected videogame magazine. She has also helped programme both the
Edinburgh and GameCity games festivals, and is a regular conference
speaker. Now, as a consultant, she advises companies like EA, Sony and
Channel 4 on game design and industry trends.

Paul Miller - CEO, School of Everything

Paul is a writer, consultant and entrepreneur, living and working in London. He is co-Founder of start-up School of Everything, writes about innovation, new forms of organisation and environmental sustainability and is an Associate of the think tank Demos.

Paul has advised a large number of organisations, including Orange, Scope, the Cabinet Office, BT, Scottish Power, IDEO, Channel Four and the Department for Education and Skills. He has written for FT magazine, The Guardian and Green Futures magazine.

Frank Jennings - Associate Solicitor, Technology Group and Head of the Commercial Team, DMH Stallard

Frank joined the firm in 2007 and has over more than 10 years experience of the technology sector having previously worked at Psygnosis (a subsidiary of Sony) and in the technology and commercial team of a large law firm in London. Frank has a Masters degree in technology law and IP, is a panellist for World Copyright Law Report and is a member of Society for Computers and Law

Dr Pamela M Kato - Senior Research Scientist of Gaming with the Patient Safety Center at the University Medical Center Utrecht in the Netherlands & Founding President of HopeLab

Dr. Kato is currently Senior Research Scientist of Gaming with the Patient Safety Center at the University Medical Center Utrecht in the Netherlands. She is currently working on developing a serious game simulation to teach medical residents about patient safety. Kato was formerly with HopeLab in the United States where she was instrumental in the development and testing of Re-Mission, a PC game designed to promote medical compliance for young cancer patients. A Harvard- and Stanford-trained psychologist, she led the groundbreaking scientific outcomes study of the game which will be published in August this year in the journal, Pediatrics. Kato is an internationally recognized leader in the field of health psychology and video games.

About the Organiser Chair: Martine Parry

Following graduation in Physics from Kings College, London University, Martine spent 8 years in the AI industry, 2 as a Software Research Engineer in computer vision systems with GEC and the remainder with various leading visualisation & simulation tools and service organisations, developing business across sectors including defence, energy, telecommunications, health and finance.

Since 1994 she has worked with leading software house Admiral Computing (merged with LogicaCMG) and within the learning, CGI and games sectors. She founded Apply Group Ltd, a leading business consultancy, in order to continue this work and produce cutting-edge conferences that have included Games Developers Conference Europe and the CGI Festival in 2004 – and the Tiga Funding Lunches.

Christian Renaud - Cisco Systems Inc.

Christian is the Senior Manager of Business Development for the Cisco Technology Center. Technology Center acts as ‘intrapreneurs’ for the efforts of Cisco’s Corporate Development organization, providing business rationale and market insight for determining future Cisco emerging technologies. The Technology Center is Cisco’s corporate incubator chartered with identifying emerging markets and technologies and developing them into new revenue streams for the company.

Nader Nanjiani - Cisco Systems Inc.

Nader has worked in the area of rich media and marketing for more than a decade. Currently working as Marketing Manager for Unified Communications, Nader has launched a series of Cisco games to boost customer participation and dialog around specific technologies. He also co-authored the title “The Business Case for E-learning” published by Cisco Press in 2004.

Jennifer McNamara, BreakAway Ltd

Jennifer McNamara is the Director of Strategic Partnerships at BreakAway, Ltd. In this role, she supports customers in creating their own serious games and simulations for experimentation and training using mosbe™ – BreakAway’s simulation development platform.

Working closely with customers provides Jennifer with an insider’s view of their needs and experiences and the demands they place upon the available game and simulation technologies – as well as an understanding of how applied technologies can solve mission-critical problems. A professional background in cognitive and human factors psychology, intelligent training, and agent-based system development inspires her interest in providing advanced, tools-based approaches to simulation development. Prior to joining BreakAway, Jennifer worked at CHI Systems, Inc., where she developed advanced training games and simulations and decision support systems for customers throughout the United States Department of Defense – most recently developing training for Close Air Support team coordination using verbally interactive agents under the DARPA DARWARS Training Superiority program. Jennifer holds a B.S. in Cognitive Psychology from Drexel University and a M.Ed. in Instructional Systems Design and Development from The Pennsylvania State University.

David Burden, Daden Ltd

David Burden started his career in army communications managing a range of mobile and wireless systems in a variety of challenging situations. After being "demobbed" in 1990, David joined Ascom, the Swiss telecoms company, and then Aseriti, the 70m turnover IT arm of Severn Trent plc. During the Dot Com boom David founded a wireless data company developing both WAP and Voice XML systems, as well as founding the Midlands chapter of the First Tuesday Networking organisation. David founded Daden, an Information 2.0 Consultancy in 1994.

David has been involved in virtual worlds since the mid 1990s, having created early spaces using VRML and played in several early 3D communal worlds. David's first virtual home was at Retsmah Crossing in Alpha World and he spent much of the early naughties hoverboarding off the slopes of There's giant Volcano. David has been in Second Life since its inception where his real-life and SL business Daden Limited helps businesses and organisations explore the social and commercial potential of virtual worlds. David also has a keen interest in artificial intelligence and Daden have an AI platform for use both in SL and on the web.

Thomas Bidaux, NCSoft

Widely recognised as one Europe’s leading figures in the development and execution of online games from his time at Wanadoo when he led the team that launched Dark Age of Camelot, Thomas was one of the original four who set up NCsoft Europe in September 2004. Just over a year later and with more than 80 staff in the Brighton office, Thomas’ role at NCsoft is to manage the product development teams as well as researching and acquiring new titles.

Thijs Bosma - Zlong Games, China

Thijs is International Sales Manager at Zlong Games, a game development company based in Shanghai that develops serious games for western multinational clients.

Prior to working at Zlong Games, Thijs was responsible for the Artificial Intelligence behind Eccky, a virtual MSN Messenger product developed by Media Republic and Microsoft.

Rohit Talwar, Fast Future Ltd

Profiled as one the world’s ten leading future watchers by the Independent newspaper, Rohit Talwar is an award winning speaker and global futurist who specialises in exploring the future of China. He is regular visitor to Asia – exploring the latest trends and developments - in the last 18 months he has visited China, India, Korea, Singapore, Pakistan, Malaysia, Thailand, Dubai and the Phillipines. Rohit is actively involved in the development of media, animation and gaming ventures in China. He has recently published a global study on the Future of China’s Economy. Rohit is the CEO of Fast Future which provides advisory support to the leaders of new ventures in Asia and the Joint CEO of Global Futures and Foresight – a think tank which specialises in researching the future development of global economies, global markets and global issues.

Speakers \| Forum Schedule \| Booking \| Sponsors \| Venue \| Contact Us \| Home




Attend forum for just £299*

Schedule Kids in Games & Virtual Spaces Join Groups:			Conference Chair Professor Richard Bartle Bartle received a Ph.D. in artificial intelligence from the University of Essex, where he created MUD with Roy Trubshaw, in 1978. He lectured at Essex until 1987, when he left to work full time on MUD (known as MUD2 in its present version). Recently he has returned to the university as a part-time professor and principal teaching fellow in the Department of Computing and Electronic Systems, supervising courses on computer game design as part of the department's degree course on computer game development. In 2003, he wrote Designing Virtual Worlds, a book about the history, ethics, structure, and technology of massively multiplayer games. Bartle is also a contributing editor to Terra Nova, a collaborative blog that deals with virtual world issues. Bartle did research on player personality types in massively-multiplayer online games. In Bartle's analysis, players of massively multiplayer online games can be divided into four types: achievers, explorers, socializers and killers. This idea has been adapted into a popular online test generally referred to as the Bartle Test. The test is very popular and scores are often exchanged on MMORPG forums and networking sites. Speakers include: Marc Goodchil, Head of Interactive & On-Demand, BBC Children's Over the past 7 years Marc has achieved unique status in the BBC factual department as a multi-award winning producer of both linear and interactive content. After winning a Bafta for Walking With Beasts interactive, he set up the division's nascent iTV unit, became the first true 360 exec on projects like How To Sleep Better and the Climate Change Experiment and has continued to produce high quality linear shows to boot. He's also been the driving force behind some recent groundbreaking broadband projects (Parenting Video On Demand and the CDX blended media game) and continues to play a key role in the Knowledge Building initiatives outlined in the BBC's Creative Futures work. But what Marc is probably best known for is his ability to draw linear and non-linear teams together to create truly integrated content propositions. In his current post in Factual Development (as Cross Platform Exec, then Creative Director) he's been working across the division to help join up the old and new media communities ready for on-demand/ web2.0 challenges ahead.. At the beginning of April, Marc joined the BBC's Children's department to head up Interactive and On-demand production and continues to play an active role forging links across the factual community for audiences young and old. Oisin Lunny - Country Manager, Habbo UK As UK Country Manager of Habbo UK, Oisin Lunny combines 19 years of experience in the media, music and technology industries to lead the growth of the UK site. In addition to the day-to-day running of Habbo UK Oisin oversees the deployment of strategic marketing and integrated advertising campaigns to encourage site visitors and user activity. Prior to Habbo Oisin was Global Product Manager, Online Distribution and Media Services for Interoute Communications Limited, owners and operators of Europe's most advanced voice and data network. Oisin is a successful musician in his own right, having toured with U2 and Depeche Mode, and enjoying a top 30 hit in the UK. Having worked as a professional DJ and producer, Oisin continues to explore his passion for music in his spare time writing music for film and TV as Lifeblood Productions. Dave Miles - Director, Europe, Family Online Safety Institute Dave has over 23 years management experience at technology and telecommunication companies including Motorola, Compaq and IBM. Before joining FOSI he was the General Manager in EMEA for RuleSpace, a leading provider of parental controls and safe search services too many of the world's largest Internet and wireless providers. Dave has worked continuously on the Board of ICRA and FOSI since 2003. In that time he has represented a number of companies, as well as being on the funding council of the Internet Watch Foundation (IWF), a member of the UK Council for Child Internet Safety (UKCCIS) and broader European Commission initiatives related to online safety. Within FOSI Dave works with a growing European membership, helping them to get the most from the Institute's many benefits and representing their interests where appropriate. He also overseas FOSI's web site, as well the Forum (FOSI's membership-only portal) and is based in the UK. Simon Little - Managing Director, ISFE (EU) Before taking up the role of Managing Director at ISFE, Simon was Group Business Affairs Director at Take Two where he was responsible for business development strategy and European legal affairs. His previous roles include responsibilities for Video Game Development, Human Resources, and IT. Simon also served as an active member of the ISFE Board for 6 years. He holds a Bachelors Degree in Electronics and Computing from Dundee Institute of Technology. Tamara Littleton - CEO of eModeration Limited Tamara Littleton is the CEO of eModeration Limited. Founded in 2002, eModeration was set up to provide twenty-four hour community management and moderation to clients in the TV, entertainment and digital publishing industry and blue chip clients hosting online communities. Tamara has an established background in editorial quality control, fault escalation and process management gained from previous work as Product Delivery Director for Chello Broadband, Online Operations Manager for BBC Online and a history in consultancy and publishing. She is a member of the Home Office Sub Committee advising the UK Government on moderation of communities to help safeguard children. She is also vice-chair of e-mint, the online community for community professionals (http://www.e-mint.org.uk). Tamara is well respected in her arena having been involved in the internet since 1994 and part of the original team that started many of the early BBC communities online. Julia Shalet - Digital Youth Expert Julia Shalet helps businesses in the youth sector to build their offering, as well as working with schools to develop compelling learning experiences, grounded in real businesses. Over fifteen years in the industry, she has worked with clients including T-Mobile, Weeworld.com, Hertfordshire Careers Services, many internet & mobile startups and schools across London & Herts. Previous speakers at our events have included: Lord Puttnam of Queensgate Lord David Puttnam worked for ten years in the advertising industry and spent thirty years as an independent film producer. His films include Local Hero, Chariots of Fire, Midnight Express and Bugsy Malone. He was Chair and Chief Executive Officer of Columbia Pictures from 1986 to 1988, was Vice President and Chair of Trustees at BAFTA from 1994 to 2004 and served as a nonexecutive of Anglia Television for 17 years. Lord Puttnam retired from film production in 1998 and now focuses on his work in education. In July 2002, he was appointed President of UNICEF UK, and has since played a role in promoting UNICEF's advocacy, awareness and fundraising objectives. He is a non-executive Director of Channel 4, and was awarded a CBE in 1982, received a Knighthood in 1995 and was appointed to the House of Lords in 1997. Gina Fegan - South East Media Network Gina is CEO of regional media agency SEMN, is a trustee of the Metropole Galleries in Folkestone, sits on the events committee of BAFTA, on the South East of England Development Agency’s MTT (Media, Technology and Telecoms) sector group, is an executive member of the Cultural Consortium, the Funders’ Forum for the South East, the Government Office for the South East advisory group for Dept. of Culture Media and Sport and is a member of Women in Film and Television. Craig Simmons - Best Foot Forward Craig is technical director & co-founder of Best Foot Forward. He entered the sector to pursue his interest in eco-psychology – the behavioural, educational and communication issues and barriers relating to the adoption of more environmentally sustainable business practices and lifestyles. He has authored several books including Sharing Nature’s Interest on ecological footprinting and The ZEDBook, a definitive guide to creating low carbon communities. Craig is a founding member of the Global Footprint Network and member of the International Footprint Standards Committee. Craig leads technical accounting, methodology development, and directs BFF’s software team in the evolution of Footprinter. Ian Roberts - Red Redemption Creative Director and Lead Games Designer Red Redemption Ltd Ian Roberts is the lead games designer on Climate Challenge 2010 for Red Redemption Ltd. He designs the game experience and mechanics that the developers then program and the artists bring to life visually. Ian joined Red Redemption in 2005 with experience across a wide range of new media forms, ranging from award-winning video production and editing to 3D Graphics and website programming. These skills are combined with a background in media, film, literature and cultural research in the forms of academic study, writing, lectures and teaching which gives him a unique outlook on games design. While working for Red Redemption he has been lead games designer on all of our games (including Climate Challenge and Operation: Climate Control), has produced extensive social network web projects include the ClimateX.org climate change community website for Oxford University. He has also directed and edited academic multi-media presentation films for University College London, and was an games industry consultant for the UK Department of Trade and Industry for many years. Vlastimil Kudrnac - Virtascend Vlastimil Kudrnac is CEO of Virtascend GmbH, a software company creating solutions for recruiting and developing personnel using a 3D virtual platform. He has a degree in Business Information Technology of the University of Applied Science, Zurich, Switzerland. Vlastimil worked as a senior project manager leading both IT and business oriented projects mostly in the financial industry. Already in his diploma thesis in 2005, he described the possibilities of introducing 3D modules in the corporate world for assessing the capabilities of personnel. Paul McDonagh-Smith - Nortel Paul McDonagh-Smith, a specialist in Organisational learning currently holds the role of Director of Learning Applications at Nortel and is a member of their web.alive leadership team. In this position Paul is applying his learning vision to Nortel’s advancing Virtual environment capability and next generation communication tools to produce innovative technology driven learning solutions and services that meet the education opportunities organisations and learning institutes have in today’s networked society. With over 15 years Organisational Learning experience Paul has held a succession of regional and global Learning and Consultancy leadership roles where he has led and managed a series of ground breaking and innovative learning solutions that use virtual environments, serious gaming and multimedia applications and services to redefine the relationship between the learner and learning content. Peter Twining - Open University Peter Twining is the Co-Director of the Centre for Research in Education and Educational Technology (CREET) at the Open University. His research is focussed on the development of schome (not school, not home, schome - the education system for the information age), which despite its name is about genuinely lifelong (i.e. cradle to grave) learning. Since 2006 the Schome Park Programme has been using Second Life®/Teen Second Life® virtual world to give adults and 13 to 17 year olds ‘lived experiences’ of radically different forms of education in order to extend our thinking about schome. See http://www.schome.ac.uk/ for more information about the Schome Initiative. John Newbigin - UK Film Council John Nordlinger - Program Manager, Microsoft Research John has been a Principal Engineer with Digital Equipment Corporation and Technical Director at Oracle and lead the Microsoft SQL Server enterprise effort when joining Microsoft a number of years later. He produces The MSR gaming kit and, manages the MSR initiative on gaming in CS. John serves as co-chair for the annual GDCSE game cruise and the related Call for Papers. John's current focus is games for learning. He hopes to collaborate with others on developing a game to help younger students with algebra and geometry and older students with the GRE. Claus Nehmzow - Method Claus is MD of Method, a leading consultancy in training and visualisation digital content for major corporations. Previously he headed up PA Consulting's thinking in business applications of participatory media and virtual world like Second Life. He has almost twenty-five years experience in technology and strategy consulting as well as operational management experience. Claus has broad international experience in global business development and consulting as well as from having lived for many years each in Germany, Switzerland, USA, and the UK. Claus was COO/ International Business Development director at mobile startup Shazam, Managing Director of Viant Germany, an Internet consultancy, Partner and Vice President at Booz-Allen & Hamilton in London and New York, Senior Manager at accenture/Andersen Consulting. Gobion Rowlands - Chairman & CO-founder, Red Redemption Gobion co-founded Red Redemption in 2000. Having designed his first game at age 10, Gobion has never lost his passion for games projects, and his extensive background in games design and project management (with brief foray into forensic psychology) gives him a unique insight into games and learning. Gobion was recently made a Fellow of the Royal Society of Arts in recognition for his achievements in Climate Change and Education. Red Redemption developed the Climate Challenge game with the BBC that has had 2 million plays, won a European Green IT Award and is based on the real climate change data via a partnership with the Oxford University Environmental Change Institute and a team of advisors, many of whom are on the Intergovernmental Panel on Climate Change. The company has just been announced as 2009 Candidate Tech Pioneers with the World Economic Forum. The games portfolio includes: Operation: Climate Control game which won two Defra Climate Challenge awards, and the Trouble Shooter game for EDF Energy and are currently in the process of developing some commercial games. Dan Hon - CEO, Six to Start One of the UK's first bloggers, Dan's interests range from gaming to storytelling to cross-media entertainment. Dan has over 7 years experience of producing mashed-up content for major companies and co-founded Six to Start to take this experience to a wider audience, including Channel 4 Education. He has been COO of Mind Candy, the company behind the hugely successful Perspex City ARG; worked with Elan lee at Microsoft Games Studios to develop an internal successor to The Beast (the first alternate reality game) and is a qualified technology/intellectual property lawyer. Margaret Robertson A historian by training, Margaret Robertson has written for many specialist magazines, mainstream publications like FHM, T3 and the BBC, and four years wrote for, and ultimately edited, Edge, the world’s most respected videogame magazine. She has also helped programme both the Edinburgh and GameCity games festivals, and is a regular conference speaker. Now, as a consultant, she advises companies like EA, Sony and Channel 4 on game design and industry trends. Paul Miller - CEO, School of Everything Paul is a writer, consultant and entrepreneur, living and working in London. He is co-Founder of start-up School of Everything, writes about innovation, new forms of organisation and environmental sustainability and is an Associate of the think tank Demos. Paul has advised a large number of organisations, including Orange, Scope, the Cabinet Office, BT, Scottish Power, IDEO, Channel Four and the Department for Education and Skills. He has written for FT magazine, The Guardian and Green Futures magazine. Frank Jennings - Associate Solicitor, Technology Group and Head of the Commercial Team, DMH Stallard Frank joined the firm in 2007 and has over more than 10 years experience of the technology sector having previously worked at Psygnosis (a subsidiary of Sony) and in the technology and commercial team of a large law firm in London. Frank has a Masters degree in technology law and IP, is a panellist for World Copyright Law Report and is a member of Society for Computers and Law Dr Pamela M Kato - Senior Research Scientist of Gaming with the Patient Safety Center at the University Medical Center Utrecht in the Netherlands & Founding President of HopeLab Dr. Kato is currently Senior Research Scientist of Gaming with the Patient Safety Center at the University Medical Center Utrecht in the Netherlands. She is currently working on developing a serious game simulation to teach medical residents about patient safety. Kato was formerly with HopeLab in the United States where she was instrumental in the development and testing of Re-Mission, a PC game designed to promote medical compliance for young cancer patients. A Harvard- and Stanford-trained psychologist, she led the groundbreaking scientific outcomes study of the game which will be published in August this year in the journal, Pediatrics. Kato is an internationally recognized leader in the field of health psychology and video games. About the Organiser Chair: Martine Parry Following graduation in Physics from Kings College, London University, Martine spent 8 years in the AI industry, 2 as a Software Research Engineer in computer vision systems with GEC and the remainder with various leading visualisation & simulation tools and service organisations, developing business across sectors including defence, energy, telecommunications, health and finance. Since 1994 she has worked with leading software house Admiral Computing (merged with LogicaCMG) and within the learning, CGI and games sectors. She founded Apply Group Ltd, a leading business consultancy, in order to continue this work and produce cutting-edge conferences that have included Games Developers Conference Europe and the CGI Festival in 2004 – and the Tiga Funding Lunches. Christian Renaud - Cisco Systems Inc. Christian is the Senior Manager of Business Development for the Cisco Technology Center. Technology Center acts as ‘intrapreneurs’ for the efforts of Cisco’s Corporate Development organization, providing business rationale and market insight for determining future Cisco emerging technologies. The Technology Center is Cisco’s corporate incubator chartered with identifying emerging markets and technologies and developing them into new revenue streams for the company. Nader Nanjiani - Cisco Systems Inc. Nader has worked in the area of rich media and marketing for more than a decade. Currently working as Marketing Manager for Unified Communications, Nader has launched a series of Cisco games to boost customer participation and dialog around specific technologies. He also co-authored the title “The Business Case for E-learning” published by Cisco Press in 2004. Jennifer McNamara, BreakAway Ltd Jennifer McNamara is the Director of Strategic Partnerships at BreakAway, Ltd. In this role, she supports customers in creating their own serious games and simulations for experimentation and training using mosbe™ – BreakAway’s simulation development platform. Working closely with customers provides Jennifer with an insider’s view of their needs and experiences and the demands they place upon the available game and simulation technologies – as well as an understanding of how applied technologies can solve mission-critical problems. A professional background in cognitive and human factors psychology, intelligent training, and agent-based system development inspires her interest in providing advanced, tools-based approaches to simulation development. Prior to joining BreakAway, Jennifer worked at CHI Systems, Inc., where she developed advanced training games and simulations and decision support systems for customers throughout the United States Department of Defense – most recently developing training for Close Air Support team coordination using verbally interactive agents under the DARPA DARWARS Training Superiority program. Jennifer holds a B.S. in Cognitive Psychology from Drexel University and a M.Ed. in Instructional Systems Design and Development from The Pennsylvania State University. David Burden, Daden Ltd David Burden started his career in army communications managing a range of mobile and wireless systems in a variety of challenging situations. After being "demobbed" in 1990, David joined Ascom, the Swiss telecoms company, and then Aseriti, the 70m turnover IT arm of Severn Trent plc. During the Dot Com boom David founded a wireless data company developing both WAP and Voice XML systems, as well as founding the Midlands chapter of the First Tuesday Networking organisation. David founded Daden, an Information 2.0 Consultancy in 1994. David has been involved in virtual worlds since the mid 1990s, having created early spaces using VRML and played in several early 3D communal worlds. David's first virtual home was at Retsmah Crossing in Alpha World and he spent much of the early naughties hoverboarding off the slopes of There's giant Volcano. David has been in Second Life since its inception where his real-life and SL business Daden Limited helps businesses and organisations explore the social and commercial potential of virtual worlds. David also has a keen interest in artificial intelligence and Daden have an AI platform for use both in SL and on the web. Thomas Bidaux, NCSoft Widely recognised as one Europe’s leading figures in the development and execution of online games from his time at Wanadoo when he led the team that launched Dark Age of Camelot, Thomas was one of the original four who set up NCsoft Europe in September 2004. Just over a year later and with more than 80 staff in the Brighton office, Thomas’ role at NCsoft is to manage the product development teams as well as researching and acquiring new titles. Thijs Bosma - Zlong Games, China Thijs is International Sales Manager at Zlong Games, a game development company based in Shanghai that develops serious games for western multinational clients. Prior to working at Zlong Games, Thijs was responsible for the Artificial Intelligence behind Eccky, a virtual MSN Messenger product developed by Media Republic and Microsoft. Rohit Talwar, Fast Future Ltd Profiled as one the world’s ten leading future watchers by the Independent newspaper, Rohit Talwar is an award winning speaker and global futurist who specialises in exploring the future of China. He is regular visitor to Asia – exploring the latest trends and developments - in the last 18 months he has visited China, India, Korea, Singapore, Pakistan, Malaysia, Thailand, Dubai and the Phillipines. Rohit is actively involved in the development of media, animation and gaming ventures in China. He has recently published a global study on the Future of China’s Economy. Rohit is the CEO of Fast Future which provides advisory support to the leaders of new ventures in Asia and the Joint CEO of Global Futures and Foresight – a think tank which specialises in researching the future development of global economies, global markets and global issues.



©2009 Apply Group. All rights reserved.