Apply Group - The Leading Hi-Tech and VideoGames Marketing Consultancy

Successful Market Launch of Real-Time AI Toolset - Spin-out Technology from Lockheed Martin

"As Head of Real-Time Division, one of Martine’s great strengths lays in her ability to view a business opportunity strategically and to oversee its development through marketing and creating product awareness to forming strong customer relationships and then through to final sale." Martin Rai, CEO, Scientific Computers, leading European distributor of hi-tech software tools and services.

Successful Proposal & Presentation of £multi-million Blended Learning Project for New Barclays Call Centres & Up-Graded IT Systems

"Martine had worked at Admiral Computing so we knew that she was more than capable of dealing with our needs. The RFP was strictly controlled and she was on a very short short-list. The proposal was well architected, written, planned and costed and the presentation was successful." Jeff Eastham, Projects Director Barclays Bank

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	Some Client Endorsements



	Marketing & Consulting Primary Market Research for Global Report on MMOs "Martine came recommended from a colleague but we had not worked with her before. The project involved hands-on market research, travel and much hunting down of sources. It also involved her representing both our and our client’s brands to the marketplace. I’m happy to say that she performed above all reasonable expectations, delivering much more than we asked with a high degree of diligence, professionalism and commitment. She was quite dogged in tracking down leads and was extremely detailed and knowledgeable in her written reports and face to face debriefs. We were so pleased we doubled her bonus. I wouldn’t hesitate to recommend her and I look forward to working with her again." Rick Gibson, Games Investor Consulting Ltd Successful Business Presentation to BT - £300k + Advanced Simulation and Group-wide Learning Project for Corporate Sales Team "Your presentation was very professional and I was impressed with the effort you took to address our needs and the research you did." Mick Taylor, Product Training Manager BT Corporate Clients	Sector Mapping Economic Market Research Report for Business Link London "Pembridge provides an industry mapping service and when a recent project required intelligence on the video games sector, Martine’s specialist contacts, insight and professional research techniques allowed us to turn the project around fast and added real value for our client." Hugh Mason, Partner, Pembridge Partners LLP - A VC Firm Event Production *UK Government Consultative Games Industry Seminars 2007* "Martine Parry organised two important Ministerially-led seminars for BERR and UKTI during the London Games Festival in November 2007. Her professionalism and efficiency around the delivery of these events helped us achieve a very good turnout and the effective engagement of our business stakeholders. We were very pleased with her efforts on our behalf." Leigh Jackson , Deputy Director (Business Engagement) Comms & Content Industries Unit, (BERR) Apply Serious Games 2006 "I found the range of presentations and perspectives very interesting and there was plenty of debate amongst the audience as well as with presenters and panels." Tim Dumbleton, Becta "One of the most in-depth and balanced agendas I've seen - and we were delighted to be part of it." Graeme Duncan, Caspian Learning "Thank you very much for a brilliant conference. You had great speakers who provided lots of food for thought." Nigel Penn-Simkins, Director, Designation.com Ltd GDC Europe 2004 "Martine and her team produced and managed a highly successful programme for GDC Europe 2004. She showed true professionalism, dedication and commitment throughout the process and when she says they go the extra mile for their clients she's right! Focused and effective with great teamworking ability with us over the whole event and a great relationship with the games industry - I'd highly recommend her company's services." Andy Lane, Games Portfolio Director, CMP (United Business Media) 'Fantastically organised and great fun to work with.' Seth Stromboli, Marketing Manager, CMP 'Best of Luck with everything. You put together a strong line-up!' Jason Della Rocca, IGDA Games Production and Development Conference (GPDC), Liverpool, October 2003 'Just a very quick email to say that it was nice to meet you at GPDC. I think you did an incredible job and the conference was very well run.' Steve Cook, LifeMode


	*Successful Market Launch of Real-Time AI Toolset - Spin-out Technology from Lockheed Martin* "As Head of Real-Time Division, one of Martine’s great strengths lays in her ability to view a business opportunity strategically and to oversee its development through marketing and creating product awareness to forming strong customer relationships and then through to final sale." Martin Rai, CEO, Scientific Computers, leading European distributor of hi-tech software tools and services. *Successful Proposal & Presentation of £multi-million Blended Learning Project for New Barclays Call Centres & Up-Graded IT Systems* "Martine had worked at Admiral Computing so we knew that she was more than capable of dealing with our needs. The RFP was strictly controlled and she was on a very short short-list. The proposal was well architected, written, planned and costed and the presentation was successful." Jeff Eastham, Projects Director Barclays Bank

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