**Funding & Investment Summit** 17 JULY 09 ** B2C Digital Markets **

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2nd Funding & Investment Summit for B2C Digital Business Funding, Revenue & Distribution Models for Media, Games, Entertainment & Information Across Ubiquitous Platforms London, UK - 17 July, 1.30 - 4.30pm

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				http://fundingevent.eventbrite.com/

				Supported by: Following on from the highly successful 1st Funding & Investment Summit of December 2008, this Summit extends the discussion to the wider B2C digital markets by addressing the revolutionary changes - demographic and recessionary drivers - affecting the whole B2C business and distribution model. Find out where and how consumers are most likely to spend their cash Meet leading VCs and Angel funders Network with your leading industry colleagues Understand the impact of the recession and changing demographics on consumer spending patterns It is generally accepted that the outcome of this recession will impact business models across the board. In many markets, the changes will be permanent. With major changes in business and distribution models still underway, which will prevail? What funding is available and who do you access it? What are the key considerations that you need to take on board in your business plan to attract funding, given this upheaval? How will you inspire investors to fund your first or next round of funding? Where are the most lucrative opportunities in the B2C market right now? Games, video, audio, social networks, information systems - which has the best potential return on investment over the next 12 months? What factors are impacting revenues and value? What is the future of the 'free-to-play', 'free-to-access' model? What role will advertising play as the recession deepens? Will micro-transactions over-take the advertising-supported revenue model? If so, where? Is user-generated content a curse to bottom-line revenues or a panacea to attracting communities through which you can monetise content? What models already exist for supporting browser-agnostic access cross-platform? How can this be monetised centrally? PROGRAMME (More speakers to announce here) 1.30 - 1.45pm: Data and Trends - David Bailey, Funding & Investment Consultant 1.45 - 2.15pm: Pecha Kucha - 6 fund-seekers each pitch their business models for 5 minutes. 2.15– 2.40: Break 2.40 - 3.10pm: Early Stage Public & Private Support, Finance & Funding - Speakers include: AndyTaite, Pembridge Partners LLC 3.10 - 3.50pm: Financing Growth - The Legal and VC Perspective 1. Legal Perspective 2. The Venture Capitalist Perspective How has the economic downturn affected VC investing? What are the key criteria entrepreneurs should expect to attract Series A funding? What business models will attract VC investment? What are the typical capital requirements and time frames for exits for this sector? What are the dynamics and complexities for Series B and C rounds in today’s new environment? What is the current trend in valuations and what are the key criteria driving valuations for both investments and exits? What returns is the VC asset class delivering to its investors? What changes can we expect in the VC landscape in Europe and globally? VC panellists include: Nenad Marovac, DN Capital & Mauro Pretolani, TLcom Capital LLP. More to announce soon. 3.50 - 4.30pm: Financing Growth, Improving Revenues: The Developers' & IP Owner Perspective - Case studies and panel discussion. Drivers of Investment Demographics Business and revenue models Role of advertising for valuation Impact of media tie-ins Chaired by Andy Tait, Pembridge Partners LLP Speakers include: Henrique Olifiers, Jagex Paul Comben, AT New Media - How to use new media to launch and promote a new or classic IP and discover or rediscover a consumer audience; How to capture audience information and earn revenue by selling them merchandise or downloads; How to attract licensees, retailers, operators and other relevant third parties to invest in products and software based on your IP; How to be realistic about trying to get wider exposure through TV or movies; Pitfalls to avoid. Followed by Panel Q&A Programme and speakers subject to change.

				PAST EVENTS 1st Funding & Investment Summit: 5 December, 2008: Casual Online Games, MMOs & Virtual Worlds Sponsored by SEMN and Sheridans. In the current credit crisis, one sure thing is that entertainment and new media platforms, especially games and virtual worlds - will outperform many other sectors in terms of market reach and sales. Witness this with the recent increase in sales at retail and online - and the massive injection of VC funding into Virtual Worlds over the last 12 months. Over the last year the key areas receiving funding are online networked games and virtual worlds, whilst the new - and extended family market genre grows on the wave of green & sustainable casual games, interactive quiz shows and personal improvement titles. PROGRAMME 1.30 - 2pm: Data and Trends. Focus on the Growth and Opportunity in Casual Online Games, MMOs and Virtual Worlds. Nick Parker, Parker Consulting - leading market analyst and consultant Consolidation and convergence: What are the latest trends in the games and interactive entertainment sector? How will these trends impact the games and interactive entertainment community? What are the key drivers of growth in developed and emerging markets? What lies in store for the games and interactive entertainment sector? Who will lead consolidation and convergence? 2 - 2.20pm: Spotlight on Media Tie-Ins. Robert Johnsson, Media Consultants Ltd How will TV help the online gaming segment to grow? Spots generating more revenue and value than normal advertising. Which marketing possibilities will it offer? Benefits to the Media groups? Possible exits? Case study. What are the big media corporations doing today? What types of games are the most attractive in combination with TV and gamers? 2.20 - 2.50pm: Early Stage Public & Private Support, Finance & Funding Chaired by Gina Fegan, South East Media Network. Panelists include: Sian Brereton, Technology Strategy Board (TSB) and Andy Tait, Pembridge Partners LLP About TSB: Among other activities, the TSB invests in projects involving business and researchers working together to deliver successful new technology-based products and services. Over 700 CR&D projects have received investment since 2004, amounting to over £1 billion. Sian will address the schemes available: Fast Track Projects, Feasibility Studies & Knowledge Transfer Partnerships, and for the first time introduce a new programme: "Accessing & Commercialising Content in a Digitally Networked Age". Andy will talk through how Early Stage private equity funds work, in connection with Pembridge case studies. What they are How they work How to access them 2.50 – 3.05: Break 3.05 - 4.30pm: Financing Growth - The Legal and VC Perspective 1. Legal Perspective- Alex Chapman, Sheridans 2. The Venture Capitalist Perspective - Nenad Marovac, DN Capital; Mauro Pretolani, TLcom Capital LLP and Paul Fisher, Advent Venture Partners join other leading VC firms, together with Panel Chairman Andrew Romans, General Partner, The Founders' Club & Georgetown Venture Partners How has the economic downturn affected VC investing? What are the key criteria entrepreneurs should expect to attract Series A funding? What business models will attract VC investment in Casual Online Games, MMOs & Virtual Worlds? What are the typical capital requirements and time frames for exits for this sector? What are the dynamics and complexities for Series B and C rounds in today’s new environment? What is the current trend in valuations and what are the key criteria driving valuations for both investments and exits? What returns is the VC asset class delivering to its investors? What changes can we expect in the VC landscape in Europe and globally? 4.30 - 5.40pm: Financing Growth: The Developers' & IP Owner Perspective - Case studies and panel discussion. Participants include: Jochen Hummel, Metaversum GmbH; Sebastian Funke, sMeet Communications GmbH; Gobion Rowlands, Red Redemption; Ian Livingstone, Eidos; Daniel James, Three Rings and Simon Jones, Games Jacket. Chaired by Andy Tait, Pembridge Partners LLP Drivers of Investment Demographics Business and revenue models Role of advertising for valuation Impact of media tie-ins Followed by Panel Q&A Programme and speakers subject to change.



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