Schedule| Speakers |Committee| Booking Expo & Forum| About Expo & Sponsors | Venue | About Us| Contact Us | Awards | Home

             
       

 

Super Early Bird tickets from only £99** - Limited number - ends 29 March

Usual fee: £299**

             

 

PLENARY FORUM

Including Legal & Business Workshop & State of the Nation ShowCase

Conference: 9.30am - 5.30pm ...............

Workshop & Showcase: 3.45pm - 5.30pm ................

(included in full day delegate fee. Individually bookable at £45**)

 

 

8.45 - 9.30

Registration

 

 
9.30 - 11.00

Policy Summit - A round-table discussion on the government roadmap for online digital strateg - and its impact on you.

Includes sessions focused on:

  • Impact of digital economy proposals on interactive convergent media
  • Shape and opportunity of Open Government

Speakers include:

  • Matthew Jeffrey, Electronic Arts
  • Gina Fegan, South East Media Network
  • Mike Rawlinson, ELSPA (tbc)
  • Kim Bayley, Entertainment Retailers Assoc
  • Tom Watson (tbc)
  • Google (tbc)
  • Facebook (tbc)


 
11.15 - 11.40

Conference Chair Welcome & Opening Address

Session 2

Keynote - (tba)

 

 

In addition, a dignitary presents the ASG Award winners with their Awards.

 
11.40 - 12.20

Session 3

Can Serious Games & Virtual Worlds be Monetised? What is the Future Distribution, Access and Monetisation Model? Is it 2D or 3D? Social, Games, Corporate, Brands - What are the Use Cases? How viable are Immersive Platforms?

Speakers include:

  • Rob Edmonds, SRI
  • Justin Bovington, Rivers Run Red
  • Ron Edwards, Ambient Performance
  • Dave Taylor, Imperial College

Speaker presentations followed by Q&A

 

 

 

 

12.20 - 12.50

 

Session 4

What's New in Geospatial Apps and Search?

Transformational geospatial applications: worlds, maps and location-based information services online

Speakers tba

 

 

 

12.50 -1.45

 

Networking over Lunch Break

 

 

 

1.45 - 2.15

 

Session 5

Monetising Online Games & Social Media. Who Will be the Winners and How? Will the Race to 3D Prove More Profitable?

  • Successful revenue models: virtual goods, brand tie-ins, freemium/microtransaction
  • Is moving to 3D inevitable? Will it make or break the current market leaders?
  • How is Facebook changing for 3rd party developers?
  • What works to engage communities?
  • Lessons from Playfish and Zynga's Farmville

 

Speakers include:

  • Nic Mitham, KZero
  • Playfish (tbc)
  • Toby Beresford, Nudge

Presentation followed by Panel Discussion and audience Q&A

 

 

 

2.15 - 2.45

 

Session 6

Monetising Smartphone & Social Platform Apps.

  • Factors for success on iphone and Android

 

Speakers presentations followed by Q&A

 

2.45 - 3.15

 

Networking over Coffee


 

 

3.15 - 3.45

 

Session 7

What are the Game-Changer Technologies?

Augmented reality. 3D technologies. Intelligent Systems. Player Matching.

Speakers include:

  • Mike Dicks, Bleedin Edge
  • David Burden, Daden Ltd
  • Ian Hughes, Feeding Edge

Includes: wrap-up Q&A Panel Discussion

 

 

 

3.45 - 5.45

Session 8 (included in full conference delegate ticket price. Can be booked separately for £45**)

Legal & Business Workshop

1. Top Funding Opportunities - What they are and how to get them

2. Key legal issues

3. Case studies of funding, growth and exit

4. State of the Nation Showcase - Each showcase organisation gets to pitch for 2 minutes only, followed by 3 minutes Q&A

 


     
 
Programme subject to change. The organisers reserve the right to make changes to the conference programme at any time without notice and at their discretion.

 

Figures & Feedback from ASG 2009

   
           

Partners

   

 

 

 

 
           
©2009 Apply Group. All rights reserved